Exploring Entrepreneurship: E-commerce for Small Biz

Tuesday, May 3, 2022 (6:00 PM - 7:30 PM) (CDT)


National Small Business Week

Exploring Entrepreneurship is a partnership between the City of Austin’s Economic Development Department and the Austin Young Chamber.

The past two years have shown us just how important it is for businesses of all sizes to be able to attract customers and do business online. But accomplishing e-commerce in a way that is user-friendly, timely, and supports your bottom line can be a daunting process. What platform should you use? How much does it cost? How can you streamline fulfillment? What does communication look like? We’re here to answer your questions.

Join us for a conversation with local e-commerce experts on the ins and outs of getting started or taking your e-commerce game to the next level. 

Have a question for our panelists? Submit your question in advance here.

Light appetizers will be provided by Hank's Catering.


  • Jillian Broek, Vice President of Sales and Marketing at Sourced Craft Cocktails
  • Kimberly Conner, Sales Manager at ShipStation
  • Isha Kaur, Senior Partner Marketing Manager at Shopify

Thank You to Our Event Partners

About the Panelists

Jillian Broek is the Vice President of Sales and Marketing at Sourced Craft Cocktails. Jill began her career in the entertainment and media industry where she worked with alcohol brands on ways to reach their ideal consumer via branded content, sampling events, and OTT channels. After 8 years in the media industry, Jill wanted to pursue her passion of making memorable experiences for her clients which is where she joined Sourced Craft Cocktails in 2019. During her time at Sourced, Jill has overseen the launch of their DTC cocktail offering as well as their Off Premise SaaS program (Sampling as a Service), both helping Sourced's alcohol partners reach more consumers via various sampling channels. Jill has also expanded their Enterprise Sales Team to provide in person and virtual craft cocktail services for companies like Netflix, Facebook, and Tinder, which allows for new points of distribution for Sourced's alcohol partners.

Kimberly Conner is a Sales Manager at ShipStation and is based in Austin, Texas. Kimberly began her career at an ecommerce platform, reaching out to engage businesses in building an ecommerce presence. Through her experience and gained passion for the entrepreneurial spirit, she found a new home in ShipStation. Kimberly now works with her team to help customers find their most efficient shipping process, and help them get back to building their businesses faster.

Isha Kaur is a Senior Partner Marketing Manager at Shopify and is based in Austin, Texas. Isha began her career at a bespoke marketing agency where she managed a portfolio of clients ranging from Dell to startups. Through gaining a vast amount of experience and knowledge across marketing functions, she found herself in the partner marketing side of the business and discovered a passion for helping weave together partners & merchants and helping companies grow. She currently works to help entrepreneurs unlock their full potential and scale alongside the robust Shopify partner network. Isha loves spending her time exploring local businesses around Austin, advocating in social justice initiatives and volunteering at community run events alongside her husband and dog, Grimm.

In-Person Event Expectations for Attendees:

✅ Masks are strongly recommended for high-risk attendees when not actively eating or drinking
✅ Wash or sanitize your hands frequently
Stay home when appropriate
✅ The Austin Young Chamber reserves the right to update these protocols should City, County, and/or State guidelines change.


Free and open to all.

Registration is required and will close at 6pm on May 3rd.

MedtoMarket, 2101 E. St. Elmo Rd. Bldg 1, Ste 100
Austin, TX 78744 United States
Event Contact
Mel Martin
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Tuesday, May 3, 2022 (6:00 PM - 7:30 PM) (CDT)
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